Unilevers Guide to Developing a New Employer Brand

Unilevers Guide to Developing a New Employer Brand Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, England, and Rotterdam, Netherlands. It is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But what about the employer brand? Anuradha Razdan is  Vice President HR, Home Care and Head of Global Talent Attraction, and Employer Brand at Unilever. In this interview, she talks us through the culture and purpose of the company, and about how they recently developed and launched a new EVP. Have a listen to the episode below, keep reading for a summary, and be sure to subscribe to the Employer Branding Podcast. For full show notes check out How Unilever Developed a New EVP and Employer Brand. ? Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode youll learn: All about the company culture at Unilever. How sustainability plays central a  part in Unilevers business strategy. What talent challenges Unilever faces today. What Unilevers current employer brand strategy is and how it came about. How Unilever developed a new EVP. The four pillars that underpin the new EVP. How they communicate and activate their  employer brand. How Unilever measures the ROI of the  employer brand activity. Check out the  Unilever Career  site.

New Years Planning Mistake #4 Creating Too Many Goals - Classy Career Girl

New Years Planning Mistake #4 Creating Too Many Goals Heres an excerpt from my free 2015 Planning Workshop.   Have you listened yet? Click here to download it now and make 2015 your best year ever! This is a perfect time for me to be doing this new year planning training  because I have learned so much the past 7 months since my daughter was born. What worked before my daughter, doesn’t work now. I had to eliminate so much from my to-do list and really just focus on what works. And I had to learn to say no to a lot of stuff. You would think that I had a better plan before I had a baby and had so many MORE hours per week to focus on my business but I have such a better plan in 2015 because of her because I WANT to spend time with her and my husband and the rest of my family and friends. Having a baby actually helped me prioritize my life, focus on what is important and plan out the activities and tasks that I loved doing so I am super excited for this year and the plan I have put in place. And the best part is that it is easy and I am not looking at my calendar right now and stressing out like I used to. So if you want your calendar to make you HAPPY not stressed, you are in t he right place! This week I am sharing the 5  mistakes people make when setting and keeping goals.  Click here for mistake #1, click here for mistake #2 and click here for mistake #3. And today we are covering mistake #4. Mistake #4:  Creating too many goals. I recommend only 3 big goals. When you come up with more, jot them down for 2016 or 2017 plans. You don’t have to do everything in one year! You will get the best results if you are focused so that means only focusing on one thing at a time. What are your three goals for the year? Make sure you click here to download my free 2015 planning workshop too!

Assistant General Manager Job Description Sample - Algrim.co

Assistant General Manager Job Description Sample - Algrim.co Assistant General Manager Job Description Template Download our job description template in Word or PDF format. Instant download. No email required. Download Template Using Your Template Follow these instructions to use your new job description template Step one: Fill out all details in your job description template using the provided sample on this page. Step two: Customize your requirements or duties to anything special to your workplace. Be sure to speak with team members and managers to gauge what's required of the position. Step three: When the census of the team has agreed on the description of the work, add in a Equal Employment Opportunity statement to the bottom of your job description. Step four: Check with your legal department, management team, and other team members to ensure the job description looks correct before creating a job advertisement. Choose a job board that's specific to your needs. Related Hiring Resources Assistant General Manager Cover Letter Sample

The SME Guide to Employer Branding

The SME Guide to Employer Branding For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we’ll learn how  Brad Owens  uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top-level HR professionals to solve problems attracting, hiring and retaining their teams. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode you will learn: How to get qualified applicants to consider applying for SMEs. Why employer branding can be a godsend for SMEs. How to start employer branding for your business on a low budget. Why not listening to your candidates can be number one mistake you can make. About Brads unique tech hack using Convert Kit to keep in touch with applicants and candidates. Why Media Minefield is doing right when it comes to employer branding. Why caring is the most important factor when it comes to culture. Whats next for employer branding and why it is all about career sites! Connect with Brad on  LinkedIn!

Launching a Career in Real Estate What Should You Know

Launching a Career in Real Estate What Should You Know There is no doubt that a career in real estate can be a lucrative endeavor. The market has recovered from severe shocks, and things are looking up. Still, the success in this competitive arena does not revolve around merely passing a licensing test.Photo Credit â€" Pexels.comBesides, big money commissions cannot be counted on right away. There are many steps on the journey to financial greatness and numerous pitfalls to steer away from. So, start by performing a reality check and seeing how your dreams and hopes hold up.1. Financial hiccupsMany people are driven by the lure of easy money, but this is not the right motivation to start your real estate adventure. Namely, working on commissions can be much tougher than having a regular paycheck.evalStarting a real estate career is stressful enough, so you should not add fuel to the fire with a financial hassle. Thus, agents must be careful when it comes to budgeting or even seek another source of income. This kind of sound approach goes a long way in promoting a long and fruitful career.2. A game planPlanning ahead of time pays dividends later. That is to say one has come up with a business plan. Factor in all the expenses including transportation, food and all other personal expenditures. Plan your income for the first year as well and utilize a sales funnel method.Photo Credit â€" Pexels.comCarry out a research to locate the best broker for you to get started. Focus on companies that have online tools, mentorship programs and classes. It is also advisable to find an organization that fits your personalities and ambitions. In any event, a great partner can really help you make headways into the sector of real estate.3. A complex matrix of responsibilitiesWhat people tend to overlook is the fact that apart from entrepreneurship, the real estate encompasses marketing, customer service and sales. So, the real question is whether you are prepared and able to tackle all these aspects.I would put a special emphasis on the customer service, an element that can make or break your career. It is of the utmost importance to build a database of contacts and prospects you can reach out. In addition, you must get to know their neighborhoods, visit open houses and check the local prices.4. DilemmaOne of the basic choices you have to make is between the commercial and residential market. There are some important distinctions between the two. When searching for commercial property, your goal is to find a space that promises a great rental return. The sales cycles are slower here and to close the first sale, you may have to wait for a year.Photo Credit â€" Pexels.comProperty prices are higher, but so are areas per-deal commissions. On the other hand, residential property is bought because of its capital appreciation. It is easier to break into and the profits come sooner. Then again, the annual average income is $39,000, which is significantly less than $85,000 a commercial realtor makes.5. The only constant is changeevalAnother thing to note is that the property market is a highly dynamic landscape. Tools of the trade are not only numerous and multifarious, they also change quickly. So, you have to learn the ropes and educate yourself on a regular basis.The policy climate is shifting and rules are not set in stone. Apart from that, every state has its own requirements for becoming a real estate agent and getting licensed. At last, customer preferences are volatile, and staying on top of them â€" an ongoing task. That is a lot to take in, is it not?6. Tech demandsThe best illustration of these kinetic patterns is the fact that nowadays, real estate agents do not compete against each other, but also marvels of technology. Digital hubs like Zillow have changed the game and many people flock there to find their dream home or office.Photo Credit â€" Pexels.comWhat is more, agents are under a strong pressure to adopt new communication channels such as messaging and social media platforms. F inally, virtual reality has entered the spotlight and many customers are tempted by the notion of going on a cyber home tour without actually leaving their home.

Networking Rules Part 2

Networking Rules Part 2 As a follow up to yesterdays post, here are some additional recommendations for successful networking. Give the other person a chance to speak. Ask questions. When you network it is imperative that you do not do all the talking. If you have asked another person for advice, make sure they have the opportunity to offer it. Also, when you do all the talking, the other person might feel confused and unsure of what they are supposed to do with the information you have supplied. Here are some questions you can ask to keep your exchange balanced and establish rapport.• How long have you been with this company/field? • What do you like/dislike about your job? • What type of training do you need for positions such as yours? • What is the culture of this company and what are its guiding principles?Ask for suggestions on how to expand your network. One of the main goals of networking is to tap into the network of the people you are meeting with. Each person you meet knows 200 or more pe ople. If you can gain introductions to some of them, you quickly increase your network and your chances of finding the right connection. Ask your contacts if they can recommend a professional organization or the names of some other people you should be talking to.Create a vehicle for follow up. If you want to establish rapport with another person, you need to create ways to keep the relationship going. Ask the person if you may keep them informed of your search progress. If you read an article that pertains to a discussion you had at a networking meeting, cut it out and send it to them with a brief note. Try to find at least two to three opportunities per year to reconnect with members of your network. Find ways to reciprocate. Building a network is about creating a genuine, caring relationship. Thank your contact for the information they have supplied and see if you can help them in some way. Maybe your contact is interested in living in an area that you are familiar with or has a child interested in attending the same school you just graduated from. Share your knowledge of the school and your experience there as a way to help the other person. Keep notes on what you learn about your contacts so that future correspondence can have a personalized touch like “How was Janes first year of school?” Send a thank you letter. Always thank your contacts in person and follow up with a letter. If your handwriting is legible, the personalized touch is always appreciated Networking is an ongoing process. It requires persistence, attention, organization, and good will. Incorporate the art of networking into your job search campaign now and you will gain opportunities and build relationships that will last a lifetime.

Writing a Resume - Fresh Out of College?

Writing a Resume - Fresh Out of College?When you first get out of college and start looking for a job, one of the things that many companies ask is if you have a resume. If you haven't done anything in a while, they'll want to see if you have anything on your resume before they hire you, so it's best to make sure that you have one up to date.Resumes come in a variety of different formats, but they are generally the same. They're all a document that outlines everything you did and where you studied. There are two parts to a resume, and they are:The first part of the resume is called the objective. This tells what the company is looking for. It may be something like 'I'm looking for a position as a project manager with a fast paced position'. Or it may be something more specific, like 'I'm looking for a position as a marketing manager'.The second part of the resume is the summary section. This is where you list the major accomplishments that you have accomplished throughout your time a t college.The first question that most people ask when they are creating a resume format is, 'what does a resume look like when you're fresh out of college?' Well, usually the format is much different. A resume normally has a lot of work to do. As you may have noticed, the college is always long and boring.It can take a lot of work to get used to doing research for your background job, or how to write an effective cover letter. In fact, many employers will actually try to find fault with your resume if you don't have them go with it. They may not even be aware that you're having trouble getting them to hire you.They'll assume that you don't have them because you're not a professional in the field. Don't worry. It's actually a lot easier than it sounds.There are a few things that you can do to help get a resume up to par and ready to go. First, consider reading some of the old resumes that you have lying around. It can help you learn the proper way to format your resume and can give you a good way to imagine what it would look like with a little work.